BCBG, Sam Edelman, Vince Camuto, Chuck Taylor, Steve Madden, Calvin Klein and Puma: these are just a few of the brands on display as Army & Navy (various locations) prepare for their legendary Wednesday shoe sale. to Sunday (May 1 to 5).
The centennial department store’s annual shoe event has been around for seven decades, with an impressive inventory this year of over 20,000 pairs of markdown shoes priced between $ 4.99 and $ 59.99.
“This year our goal for our shoe event is a very cheap price. Most shoes will cost less than $ 40, ”Army & Navy shoe buyer Silvio Urbani told Straight in an interview. “Due to the 100th anniversary, the selling prices of shoes this year will be even more competitive than in previous years. “
That means those who like a good heel will find deals like classic canvas TOMS for $ 19, Sam Edelman wedge espadrille sandals for $ 39, Aldo tall boots for $ 19, and Calvin Klein flat loafers for $ 34. A variety of shoe styles will be stocked on the shelves including, but not limited to, knee-high leather boots, sneakers, ballet flats, thongs, mules, heels and sneakers.
Urbani knows how much excitement the annual event generates and works hard to find seasonal produce that is great value for money. It takes 12 months to plan and execute the store explosion sale.
“Every year is different, every buying season is different,” said Urbani. “I always follow the trend, whatever the trend, and then I find the product that will give our customers the best value for money. “
Besides shoes, shoppers will also find in-store birthday deals on fashion clothing, work wear, camping supplies, and home goods. Women’s dollar tank tops, $ 2 fedora hats, and $ 9 down jackets will be available.
“It’s about saying thank you to the community, for supporting a business that has been in business for a century,” said Urbani. “The whole concept of Army & Navy is that the deal spills over to our consumers. We work very hard to always try to find the best prices.
Few local businesses can boast of having celebrated a centennial, which makes Army & Navy President and CEO Jacqui Cohen even more proud and grateful. She is the granddaughter of the founder of the Vancouver-born institution, and she continues to oversee the business with a hands-on approach.
According to Cohen, the shoe sales success of his family business, which can draw hundreds of people outside its doors by 8 a.m., comes down to one simple factor.
“Price, price and price,” she told Straight in an interview with the Vancouver outlet. “It’s all in the business, and we have an incredible selection. “
In a fierce industry, with online competitors and ever-changing purchasing practices, the boss of Army & Navy stresses the importance of attracting younger customers in order to maintain a stable customer base and a thriving business.
“Getting through the doors of millennials is my goal, because if you get older in a company, eventually you will fall,” Cohen said. “I feel like I will have succeeded when I see a real mix of generations. This is the key.
When asked where she sees her retail business in 10 years, she responded with a more than honest response. ” I do not think about it. I am in the moment. I would like to think that I will always be strong, [but] there are simply no guarantees in life. It’s a very changing world, and nothing is really the same. The only constant in life is change, ”Cohen said.
“I am here today to proudly celebrate 100 years and proudly honor my grandfather and my father. I feel like I’m at the top, and now let’s have clear sails. “