Online grocery start-up Grofers embarked on a wave of massive customer acquisition for the second time in 2019.
He expects to acquire 7.5 lakh of new customers from the second edition of his Grand Orange Bag Days (GOBD) sale which will go online from August 10 to 18, against 2.5 lakh from new customers of the first edition. of GOBD in January, a summit executive said Activity area.
By signing up for the sale, consumers can purchase over 5,000 products with 100% money back and also take advantage of offers from partner brands such as UrbanClap, BookMyShow and Ferns N Petals.
Grofers will face its big rival BigBasket, which is also hosting an Independence Day sale from August 5 to 15 with a minimum of 47% off selected products.
While BigBasket’s new customer acquisition strategy offers 100% cash back up to 1000 for first orders during this period, anyone who purchases from Grofers will receive 100% cash back under form Orange Cash (Grofers wallet) up to 5,000 within 12 hours of delivery. “Based on the great success of our first GOBD, where we sold over 1.81 crore of items worth 207.5 crore and successfully introduced 2.5 lakh of new consumers to the online grocery store , we knew this property was here to stay, ”said Albinder Dhindsa, Co-Founder and CEO, Grofers.